BMC Removes Dia Mirza's Diwali Pollution Video After BJP Objection

What Happened

Actor Dia Mirza has questioned the Brihanmumbai Municipal Corporation's decision to remove her from its Diwali pollution-awareness campaign after Mumbai BJP chief Ameet Satam raised objections on social media. The civic body pulled down Dia's video hours after Satam posted on X that people do not need lessons on how to celebrate the festival.

Campaign Details And Other Stars

The BMC campaign aimed to promote an environment-friendly Diwali and reduce air and noise pollution in the city. The initiative also featured videos by actors Madhuri Dixit and Nishigandha Wad, as well as cricketer Ajinkya Rahane. While Dia's video was taken down, the clips featuring the other public figures remained accessible on the BMC social media handles. The civic body did not issue any official explanation for removing only her video.

Dia Mirza's Response

In her video, Dia urged Mumbaikars to limit firecracker use and noted that bursting crackers on public roads, lanes and footpaths is prohibited under Bombay High Court directions. Speaking to SCREEN, Dia stated that the video was recorded at the civic body's request to raise awareness about public health and air pollution. She asked why anyone would criticize a message created in the public interest alongside the High Court and BMC. Meanwhile, AIMIM national spokesperson Waris Pathan questioned why Satam singled out Dia when other celebrities made the exact same appeal.

Context

Urban local bodies like municipal corporations routinely run public awareness campaigns ahead of major festivals to manage civic issues like waste and pollution. Air quality during winter and festive periods often declines in major Indian cities, prompting local authorities and courts to issue guidelines on pollution control. Public figures frequently partner with civic bodies for social messaging, though such campaigns can occasionally draw political friction.