VFX Expert Calls For Stricter Laws On Artificial Intelligence Content And Warns Against Blind Opposition

VFX expert Arun Kumar calls for law to mandate bold labelling of AI on social media amid Janhvi Kapoor, Keerthy Suresh flagging misuse | HT Exclusive. The boom in artificial intelligence (AI) has affected the film industry in more ways than one, even before the technology has been fully integrated into film production. Misuse is rampant, with numerous actors such as Janhvi Kapoor , Sunainaa and Keerthy Suresh expressing shock and warning of legal action after seeing their likeness being used in objectionable deepfake videos or photos. And the conversations around 'is that CGI or sloppy AI' are never-ending every time a promotional poster or video drops. Speaking exclusively to Hindustan Times, VFX expert and dean of communications, film and