Anthropic and Private Equity Firm Hg Plan New AI Consulting Venture in Europe

Anthropic plans to set up a new artificial intelligence consultancy in Europe with private equity firm Hg. This move brings a fresh turn to the growing competition between artificial intelligence developers and traditional technology services companies. The two firms plan to establish an independent consultancy that is expected to start operations by the end of 2026. The new venture will feature hubs in London and Berlin. It will place artificial intelligence consultants and engineers directly inside businesses to build artificial intelligence products and help companies adopt the technology. The project is also designed to serve companies within Hg's investment portfolio.

Context

Artificial intelligence companies are increasingly expanding into work that was traditionally handled by IT services and consulting firms. This shift raises important questions about which companies will ultimately control enterprise customer relationships and capture the revenue from adopting artificial intelligence.