Honda reports lower September sales as company prepares for new SUV launch

Honda Cars India recorded total sales of 6,955 units in September 2026, marking a 14.09 percent drop compared to the 8,096 units sold in September last year. Domestic sales stood at 4,465 units, which is down 15.80 percent from 5,303 units in the same month last year. Compared to August 2026, when the company sold 5,385 units, domestic volumes fell by 17.08 percent. The domestic market made up about 64 percent of Honda's total September sales.

Exports and Quarterly Growth

Exports reached 2,490 units in September, dropping 10.85 percent from 2,793 units a year earlier and making up roughly 36 percent of the monthly total. Despite the soft September numbers, the broader July to September quarter showed domestic growth. Domestic sales for this three-month period hit 15,864 units, which is a 20.15 percent increase over the previous year. However, quarterly exports fell 25.11 percent to 6,883 units, bringing combined quarterly sales to 22,747 units, up 1.58 percent year-on-year.

Leadership Comments and Upcoming Launches

Kunal Behl, Vice President for Marketing and Sales at Honda Cars India, stated that the company saw positive sales momentum for the City and Amaze models during September. He also pointed to preparations for the new Elevate, which is a refreshed SUV featuring revised exterior lighting and cabin updates. The new SUV launches on October 6 ahead of the festive season. Honda also plans to introduce its 0 Alpha electric SUV later this year, which was recently spotted near the Tapukara factory in Rajasthan.

Context

Automobile manufacturers in India often experience monthly sales fluctuations while relying on festive season demand and new vehicle launches to boost yearly growth. Sport utility vehicles continue to be a primary focus for brands looking to expand their market presence. Company executives closely monitor both local retail numbers and overseas shipments to balance quarterly performance.