Podcast Creator Alex Cooper and Partner Matt Kaplan Sign With Talent Agency CAA

Creative Artists Agency has signed Alex Cooper, Matt Kaplan, and their media company Unwell for representation. Talks between the parties had taken place for weeks before the deal came together.

Business Growth

CAA will help the duo expand Unwell and support the creation of new original intellectual property. The company previously accepted a strategic investment in August from Patrick Whitesell and his firm WTSL, which valued Unwell at $500 million. Founded in 2023, the media firm grew out of the success of Cooper's podcast, 'Call Her Daddy.' The brand aims to build programming and create content focused on younger audiences, particularly Gen Z women.

Leadership Team

To manage its expansion, Unwell added several senior executives over the past year to work with Chief Marketing Officer T.J. Marchetti. Joanne Bradford joined as President, while Samir Sama took on the role of Head of Ventures and Corporate Development. Mina Lefevre serves as Chief Content Officer and Head of Television, Lagen Nash works as Executive Vice President of Revenue, and Olivia Owen leads talent development.

Productions

Cooper's podcast launched in 2018 and airs through a partnership with SiriusXM. Kaplan is a producer known for film projects like 'To All The Boys I've Loved Before.' Unwell's current and upcoming slate includes a documentary for Hulu, a Disney+ anniversary special, and several projects for Netflix including an adaptation of the novel 'Icebreaker.'

Context

Talent agencies like Creative Artists Agency typically help prominent creators and producers secure major commercial deals, brand partnerships, and media ventures. This kind of partnership often helps digital-first media companies transition into traditional television, film, and large-scale corporate growth.