Rhea Chakraborty Teams Up With Staze Beauty to Launch New Makeup Line

Actress Rhea Chakraborty has partnered with cosmetics brand Staze Beauty to launch a new product called Caught Blushin'. The launch follows a viral makeup look that Chakraborty sported after appearing on the show The Traitors, which fans widely recreated across social media. Staze Beauty and the actress turned that social media moment into an actual product tailored for Indian skin tones.

Product Details

Priced at INR 699, the blush features a blendable and buildable formula that allows users to adjust the color from a light wash to a bolder look. It is available on the Staze website and other major e-commerce and beauty platforms. This item is the first release under the new Rhea x Staze makeup line, with more products planned for the future.

Statements

Speaking about the partnership, Rhea Chakraborty said she has always loved experimenting with makeup and wanted to create an accessible product that she would personally use. Staze Business Head Saahil Nayar noted that the brand aims to turn cultural beauty moments into everyday products, praising Chakraborty's entrepreneurial journey and passion for the category.

Context

Celebrity beauty collaborations have become a major trend in the cosmetics industry, as brands often team up with popular public figures to capitalize on viral social media moments and personal fanbases.