Toxic OTT Rights: Streaming platforms in discussions, but deal figures are pure speculation

Bollywood Hungama has learnt that conversations with streaming platforms are currently underway, with the makers exploring their options for Yash-starrer Toxic: A Fairy Tale for Grown-Ups' digital release. The development comes amid widespread reports suggesting that the value of Toxic's digital rights has taken a sharp hit following its theatrical performance. However, at this stage, there is no confirmed OTT deal or officially established figure, and several numbers doing the rounds in the industry should be treated as speculative. Yash-starrer Toxic: A Fairy Tale for Grown-Ups entered the market with considerable expectations, directed by Geetu Mohandas and featuring a large ensemble cast including Yash, Nayanthara, Kiara Advani, Tara Sutaria, Huma Qureshi, and Rukmini Vasanth. Its box office trajectory fell short of expectations. Recent reports have claimed that an earlier OTT offer was significantly higher than what platforms may currently be willing to pay, with some estimates putting the potential revised value at around Rs. 30 crores. However, Bollywood Hungama understands that no such figure should currently be presented as a concluded deal. The streaming market has become more cautious, with platforms assessing theatrical performance, audience response, and long-term streaming value before committing large sums to films. For Toxic, the OTT chapter remains a work in progress. Industry source: "While Toxic may not have delivered the expected theatrical run, the film continues to generate considerable curiosity around its digital premiere. Conversations with multiple platforms are currently underway, but no deal has been locked yet. Importantly, the figures being circulated are purely speculative."