Apple's new boss starts with big gamble on $2,000 first folding iPhone

Apple's new boss, John Ternus, has kicked off his tenure with a bold move: the launch of the company's first major design change to the iPhone in nearly 20 years. The new iPhone, dubbed the Duo, boasts a book-style format, making it the largest iPhone ever produced. Priced at $1,999 in the US and £1,475 in the UK, the device is also the most expensive iPhone to date. Ternus, who took over as CEO after Tim Cook stepped down, revealed the Duo's design was inspired by the iPad, with a focus on creating a seamless user experience. The foldable phone can operate in two forms, with the option to unfold it and use it like a small iPad, or fold it in half and use it like a wider iPhone. Ternus emphasized the importance of avoiding the look and feel of other foldable smartphones on the market, which he described as 'two phones stuck together'. The Duo's design is the result of years of innovation and research within Apple's hardware division. Analysts believe Ternus's promotion to CEO was strategically timed to coincide with the launch of this highly anticipated device. The move may address criticisms that Apple has struggled to produce a major product hit or innovative device since the first iPhone's release in 2007.