Technology
Amazon makes it easier to buy what you see on Prime Video
Reported by Shreya Kapoor (Senior Writer) · TechCrunch ·
Representative image · Wikimedia CommonsAmazon makes it easier to buy what you see on Prime Video. Amazon is expanding shopping integrations across Prime Video, letting viewers discover products tied to thousands of shows, movies, and live sports through X-Ray, its shopping app, and a new Lens-powered "Shop the Scene" feature. Disrupt 2026: OpenAI, Anthropic, Replit, and more take over 6 industry stages. 25% off tickets now Back by popular demand: Save up to $300 on Disrupt Amazon is going to make it easier to shop when you're watching TV.
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