Adobe Premiere Mobile App Adds Licensed Music from Major Labels

Adobe launched a new update for its free Premiere mobile app on Tuesday, adding hundreds of thousands of songs licensed from Universal Music Group and Warner Music Group. The app is built for creators making videos for platforms like YouTube Shorts, Instagram Reels and TikTok. At launch, the music tracks are available to users in Canada, the U.S., Australia and New Zealand. Top-trending tracks available in the app include Olivia Dean's "So Easy (To Fall In Love)", Sombr's "Homewrecker", Chappell Roan's "Good Luck, Babe!", Justin Bieber's "Daisies", Lady Gaga's "The Dead Dance", Ava Max's "Sweet but Psycho", Vance Joy's "Riptide", OneRepublic's "Counting Stars", and Teddy Swims' "Lose Control".

Usage Rules

The music from UMG and WMG is licensed for personal, non-commercial use, though Adobe states the music is mostly cleared for use on YouTube Shorts and other platforms. Users needing commercially licensed music can continue using Adobe Stock Audio. Within the app, users can browse, search and preview trending music by artist or track, filter by genre and duration, bookmark favorites, and explore label-featured collections. Selected tracks allow users to add up to 60 seconds directly to a video, and the app also offers customizable templates paired with music.

Industry Context

Jay LeBoeuf, Adobe head of AI audio for creators, stated that Adobe has not built a music muscle before this. A June survey funded by Adobe and conducted by the Berklee College of Music found that 83.7% of creators build a video around a selected song, but many face copyright issues and resort to royalty-free tracks. Bryan Stone, UMG senior VP of business development, noted that Adobe Premiere mobile is the only creative application UMG has licensed this way without a social component. Rachel Scarpati, WMG VP of digital strategy and business development, said the partnership integrates WMG's catalog directly into the creative process. Adobe is seeking additional music licensing deals with other rightsholders.

Context

Mobile video editing apps have become essential tools for social media creators, who frequently rely on popular music to boost engagement on short-form platforms. Securing official licenses from major music labels helps creators avoid copyright strikes while giving music companies new avenues to reach audiences through user-generated content.