X releases built-in video clipping tool to help creators grow

Social media platform X has launched a new video clipping tool designed to let users cut long videos into short segments for sharing. Announced on Monday, the feature functions as a simple video-trimming tool that allows people to edit videos and post them directly on the site. Every shared clip includes a "Clip from" label that links back to the original video source. This lets viewers check out the creator and find more of their content. Creators and clippers can both earn money from views on these clips through Original Content Rewards. This rewards program pays out based on specific levels of audience engagement for eligible users.

Context

Clipping is a popular social media practice used to turn long videos into short, engaging pieces that catch attention and drive ad revenue. Over the past few years, X has introduced several new features like long-form videos, long articles, exclusive paid threads, and live-streaming tools to attract more influencers to the platform.