Social media platform X rolls out new video clipping tool with creator rewards

X introduced a new video clipping tool on Monday to help users turn long videos into short clips, add comments, and share them directly on the platform.

Key Features

The tool lets users pick scenes from a longer video, trim them, and upload the new snippet without needing any third-party apps. Every clip will feature a 'Clip from' label that points viewers back to the original video and its creator. Users can also add their own take or commentary before posting the clip.

Rewards And Monetization

The new feature links directly with X's Original Content Rewards programme. Both the original video creator and the user making the clip can earn money based on video views, provided they meet the programme's specific eligibility rules. The platform rolled out this update as part of a push to attract more influencers and boost its creator ecosystem.

Context

Short-form video clips have become a popular way for brands and influencers to reach larger audiences by cutting long videos into bite-sized pieces. X has added several new creator tools over time, including long-form video uploads, longer articles for paid subscribers, exclusive paywalled threads, and a livestreaming studio backed by a $1 million fund.