Technology
Early Black Friday brings $200 price cuts on MacBook Air and other tech
Reported by Imran Qureshi (Staff Writer) Β· Wired Β·
Confirmed by a second source: The Verge
Shoppers can already buy the 13-inch MacBook Air with an M5 chip, 16 GB of RAM, and 512 GB of storage for $1,099, which is $200 off its normal price. This discount matches the lowest price seen since Apple raised prices across its Mac lineup in June. While Amazon often sells this model for $1,149, the deeper $error discount usually appears only during major sales events like October's Prime Day. The larger 15-inch model is also marked down by $200, bringing its price to $1,299. Beyond the screen size, the 15-inch version includes a six-speaker audio system instead of the standard setup.
More Deals
Retailers are launching early discounts ahead of the official shopping holiday on November 27th, featuring various tech items alongside laptops. Ember's third-generation smart mug now costs less and features direct temperature controls on the mug itself, plus dishwasher safety. Hisense offers its 2026 CanvasTV, a 4K QLED screen with a 144Hz refresh rate that doubles as wall art. Other early sales cover the beginner-friendly Elegoo Centauri Carbon 2 Combo 3D printer, Moft's Trackable Tripod Wallet, and various Govee smart lights and lamps.
Context
Early holiday sales have become a common retail strategy as companies try to spread out the shopping rush and capture consumer demand weeks before November ends. Price cuts on major tech items often fluctuate between standard retail drops and special event promotions. Waiting for later price drops carries the risk that items might sell out or return to full price before the actual holiday arrives.
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