Devotional Hit Film Hanuman Ansh Secures Rs 63 Crore OTT and TV Deal with Sony

The devotional film Hanuman Ansh has secured its digital and television rights with Sony for 63 crore rupees, following a massive box office run that crossed 300 crore rupees. Released in cinemas on August 7, the movie initially had a slow start with low audience numbers. Its luck turned around sharply in the third week, and it performed exceptionally well in the fourth and fifth weeks despite facing strong competition from Toxic and Mirzapur The Movie. Made on a very small budget, the film sustained its theatrical run for more than three-and-a-half months before heading to streaming platforms. Sony LIV will premiere Hanuman Ansh on November 27, with a television broadcast on Sony MAX to follow soon after. Sony acquired both the digital and satellite rights for 63 crore rupees because the film drew crowds across the country, from single-screen theatres to multiplexes and from large cities to small villages.

Success Party

A grand success party is scheduled to take place over the weekend in Mumbai. The event will bring together the film's producers, director Vishal Chaturvedi, the star cast, and representatives from the distribution firm Cinepolis India, which helped secure a proper theatrical release. Guests at the celebration will be served strictly pure vegetarian and satvik food, with no alcohol or non-vegetarian dishes on the menu. This choice matches the spiritual theme of the movie and the personal beliefs of the team.

Context

Post-theatrical digital and television rights often provide a major share of revenue for film producers alongside box office earnings. Exclusive streaming and satellite deals are typically valued based on a movie's theatrical performance and broad audience reach.