Disney Plans Yearlong Celebration for Star Wars Fiftieth Anniversary in Twenty Twenty Seven

Disney is getting ready to celebrate fifty years of the Star Wars franchise with a yearlong event in twenty twenty seven featuring new products, interactive exhibits, and movies coming back to cinemas.

Theatrical Releases

The main event is the original Star Wars movie coming back to theaters on February nineteenth, twenty twenty seven, in a fresh restoration of the nineteen seventy seven theatrical cut. The film, later named Star Wars: A New Hope, will play in formats like large-format giant screens, standard digital screens, traditional film reels, and motion-seat auditoriums, marking the very first time the original picture plays on giant immersive screens. The summer schedule also brings Star Wars: Starfighter on May twenty eighth, directed by Shawn Levy and starring Ryan Gosling, hitting cinemas nearly half a century after the debut of the first movie on May twenty fifth, nineteen seventy seven.

Merchandise Partners

Lucasfilm and Disney Consumer Products have teamed up with longtime brands like Lego, Hasbro, Adidas, and Mars to launch special collections. Hasbro starts preorders on November twelfth for new figures across its Black Series, Vintage Collection, and Retro Collection lines. Lego is celebrating thirty years of working with Lucasfilm by releasing seven special sets globally on January first, twenty twenty seven, featuring poster tiles and exclusive mini figures based on Ralph McQuarrie's early concept drawings. Adidas is launching a clothing and shoe range based on the nineteen seventy seven film, and Mars is adding franchise branding to snacks like M and Ms throughout twenty twenty seven.

Exhibitions and Screenings

Cosm will host wrap-around dome screenings of A New Hope at select U.S. venues in late March with themed food and drinks. Philadelphia's Franklin Institute will debut Star Wars: The Experience, an eighteen thousand square foot exhibition built with MDSX, Lucasfilm, and Disney Consumer Products, running from February thirteenth to September sixth, twenty twenty seven, with tickets on sale from November twelfth.

Context

Anniversary milestones of major movie franchises routinely trigger massive global marketing campaigns that span several months and multiple consumer industries. Such multi-year planning involves coordinating numerous corporate partners across toys, apparel, food, and live entertainment to maximize fan engagement. This particular milestone honors a cinematic property that fundamentally changed modern movie merchandising and pop culture history.