Kangana Ranaut stars in new horror project Scary Picture backed by Rana Daggubati

Actor and producer Rana Daggubati has shared the first look of an upcoming horror movie titled Scary Picture, starring Kangana Ranaut in the main role. The announcement went live on Instagram on Friday, November 13, taking advantage of the date's spooky reputation to fit the theme.

Production Details

Suresh Babu, an experienced producer, is backing the project under the Suresh Productions banner. While the studio is mostly known for making popular family movies and mainstream Telugu cinema over many decades, this project represents a clear move into frightening stories. Director Ravi Babu is helming the project, which marks his first time directing a Hindi-language film. He previously worked on scary Telugu titles like Avunu and Anasuya.

Vision for the Genre

Rana Daggubati explained that the team wants to build a steady flow of production help and theater release chances for creators who enjoy scary stories. He pointed out that every part of the country has unique fears and storytelling traditions. The banner is willing to work across multiple styles, including psychological thrillers, monster features, horror comedies, and social thrillers. Alongside Suresh Productions, Rana is using Spirit Media to build a dedicated space for this genre across the country.

Context

Horror films in India have traditionally relied on standard tropes, but major studios are now exploring regional storytelling styles and diverse subgenres to attract wider audiences. Production houses often coordinate major promotional reveals with calendar events like Friday the 13th to build instant social media engagement. This project brings together artists from different regional film industries to test new creative territory.