Ashneer Grover rumoured to join reality show Pitch To Get Rich Season 2

Former BharatPe co-founder and managing director Ashneer Grover is reportedly set to join the judging panel of Pitch To Get Rich Season 2.

Panel Details

If his participation is confirmed, Grover will sit alongside Karan Johar and Malaika Arora on the show. His presence is expected to bring more business weight to the panel and subject fashion founders' growth plans and valuations to sharper checks. Other names linked to the upcoming season include Akshay Kumar and Sanjay Nigam, alongside possible guests from Bollywood, business, and the creator community. Grover was earlier spotted with Malaika and Karan in a video from the wrap party of the show.

Past Reality TV Experience

Grover gained widespread attention as a prominent face of Shark Tank India Season 1, where his blunt feedback and sharp one-liners frequently went viral. While some viewers liked his direct approach, others found him too harsh. He later appeared on another reality show titled Rise and Fall. Meanwhile, the first season of Pitch To Get Rich featured 14 fashion and lifestyle founders who faced real-world business tasks and pitched for funding while defending their strategies and negotiating valuations.

Context

Reality television shows focused on business and startup funding have gained massive popularity in India in recent years, turning investors and entrepreneurs into mainstream public figures. Programmes of this format typically combine entertainment with live business pitches, giving audiences a look into how startup investments and brand valuations work in the real world.