Actor Sharvari Named First Brand Ambassador For Diamond Brand Reva

Natural diamond jewellery brand Reva has named film actor Sharvari as its first-ever celebrity brand ambassador. The partnership arrives months after the brand was listed on stock exchanges in March 2026. Sharvari will lead brand campaigns across print, digital, outdoor, and in-store platforms starting this festive and wedding season.

Leadership Statements

Amit Modak, CEO of PNGS Reva Diamond Jewellery Limited, stated that the brand is entering a defining phase with national expansion plans. Aditya Modak, Director of Reva by PNGS, called the actor a natural choice who reflects the modern woman. Sharvari expressed excitement about joining the brand, noting her long association with P. N. Gadgil & Sons and its tradition of trust.

Expansion Plans

Reva currently runs 38 stores, which include 5 exclusive outlets and 34 shop-in-shop counters inside the P. N. Gadgil & Sons network across Maharashtra, Gujarat, and Karnataka. Recent store openings took place at Amanora Mall in Pune in July 2026 and in Nashik in September 2026. Following its March 2026 IPO, the brand plans to open roughly 15 new company-owned exclusive stores over 24 months, focusing on Tier 1 cities, metros, and North India markets. Reva also launched its online shopping platform, revadiamonds.com, in September 2026.

Context

Jewellery brands often partner with film actors to build nationwide recognition as they expand their retail footprint into new cities. Diamond companies frequently target festive and wedding seasons to launch major marketing campaigns when consumer spending on precious items typically rises.