Air purifier demand rises outside northern metros as buyers plan ahead

UPDATE - follow-up to Air purifier sales surge as Delhi-NCR AQI deteriorates; demand spreads beyond traditional markets: Air purifier sales are growing across states including Maharashtra, Karnataka, Tamil Nadu and Telangana as buying habits shift beyond traditional metro markets.

Market Growth

Retailers and manufacturers report higher demand even as Delhi-NCR continues to account for nearly 80 per cent of total sales volumes up to 2025. Infiniti Retail states that its Croma chain saw air purifier volumes more than double in 2026. Amazon India reports that sales doubled in a single recent week, with deliveries now running in over 120 cities.

Industry Views

Versuni India Chief Marketing Officer Pooja Baid notes that buyers now purchase units before pollution peaks rather than waiting for air quality to drop. Xiaomi India Associate Director Gautam Batra states that his firm saw sales grow four times year-on-year, while Dyson engineer Alex Hudson reports web visits doubling in October on dyson.in.

Context

Consulting firm The Knowledge Company estimates the domestic market will expand from 320 crore rupees in fiscal year 2025 to 1,000 crore rupees by fiscal year 2030. This growth reflects changing public health habits as consumers treat clean indoor air as a year-round priority rather than a temporary fix.