Apple launches pricey iPhone 18 Pro and Pro Max with modest camera upgrades

Apple unveiled the iPhone 18 Pro and iPhone 18 Pro Max on Wednesday, marking the latest addition to its flagship line. Both models retain the classic slab design and do not feature a foldable screen. The iPhone 18 Pro introduces a camera system that offers incremental improvements, with reviewers noting only small gains over the previous generation. Pricing is higher than the iPhone 17 series, making the new phones among the most expensive smartphones on the market. Early pre‑order offers in the United Kingdom have already been listed by several retailers, highlighting discount bundles and accessories. Engadget’s review describes the device as a “standard setter,” while The Verge points out that the modest camera upgrade may not justify the premium price for all buyers.