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Snap fights backlash over expensive new Specs

Reported by Pooja Nair (Section Editor) · TechCrunch ·

✓ — also reported by Google News - USA Technology

Snap fights backlash over expensive new SpecsRepresentative image · Wikimedia Commons

Snap is trying to rebuild the case for its expensive smart glasses, known as Specs, following a rocky launch earlier this year. When the company first revealed the device, the public reaction was harsh. The heavy glasses cost $2200 and look a bit like scuba gear. The launch led to online mocking and demands for the resignation of Snap CEO Evan Spiegel. Following the poor reception, the company's stock price dropped sharply. Snap has since been searching for ways to justify the product's existence to the market.

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