Snap pushes $2,200 AR glasses into enterprise market with Nvidia, AWS and Salesforce

Snap is re‑launching its $2,200 augmented‑reality glasses aimed at business users, backed by new deals with Nvidia, Amazon Web Services and Salesforce. The partnership with Nvidia brings AI‑powered visual computing to the lenses, while AWS supplies the cloud infrastructure needed for real‑time data processing. Salesforce will integrate its enterprise software so workers can view customer and product data directly in the field. Snap markets the device under its SPECS program, saying it makes computing more human by blending digital information with the real world. A reporter from The Verge tried the glasses and confirmed they function as advertised, though details of the experience were not disclosed. The move follows Snap’s earlier Spectacles attempts, shifting focus from consumers to companies that can justify the high price with productivity gains.