McCann New Zealand takes over Powerball jackpot advertising

Powerball advertising gets a fresh start in New Zealand through a new creative partnership with the agency McCann. The company will handle the playful jackpot ads from now on. This new work aims to bring a fun look to the well-known lottery draw promotions. The shift comes as the brand tries to connect better with everyday players across the country. McCann New Zealand will lead the upcoming campaign efforts for the popular lottery game.