Devotional film 'Hanuman Ansh' earns over Rs 322 crore on sub‑Rs 3 crore spend

Hanuman Ansh has amassed nearly Rs 322 crore in ten weeks, a return that dwarfs its sub‑Rs 3 crore total outlay. The movie opened with a modest Rs 10 lakh collection and kept drawing audiences, prompting industry buzz over its historic ROI. Producer Namrata Singh told The Economic Times that the film’s production cost was Rs 1.7 crore, while Haldiram’s contributed Rs 1.25 crore for prints and advertising under a co‑production deal. Of the P&A budget, about Rs 65‑70 lakh went to marketing and the rest covered release costs; an extra Rs 40 lakh ensured a three‑week theatre run. Adding production and P&A brings total spending to roughly Rs 2.95 crore, close to Rs 3 crore. Funding gaps were filled by Ragini Sona, a long‑time friend of director Vishal Chaturvedi, who pledged Rs 50 lakh on a matching‑fund condition. When no match arrived, Namrata Singh invested Rs 50 lakh of her own mutual‑fund savings. Post‑production was financed by investor Anupriya A Nagar, daughter of UK‑based financier Anshul Nagar. The four stakeholders signed a shareholders’ agreement giving each a 25 percent IP share and a three‑year lock‑in. ## Context Devotional movies in India typically work with tight budgets, but crossing a hundred‑crore box‑office mark is rare, highlighting why Hanuman Ansh’s performance stands out.