Toon2Tango takes charge of worldwide merchandise and licensing for Mediawan Kids and Family catalog

Mediawan Kids & Family and German entertainment company Toon2Tango have signed an exclusive worldwide licensing and merchandising agreement. Toon2Tango will handle licensing partnerships for the children's content catalog of Mediawan Kids & Family.

Partnership Details

Toon2Tango is a Leonine Studios company and part of the Mediawan Group. Under the new deal, the firm will manage partnerships across major categories like toys, games, apparel, publishing, and digital games. The combined portfolio features upcoming projects alongside established titles, including the "Astro Boy" reboot from Method Animation, the preschool series "Maddie + Triggs," and the digital series "Wadoo."

Company Reactions

Julien Borde, who serves as president of Mediawan Kids & Family, stated that the agreement forms a natural extension of group operations. Hans Ulrich Stoef, CEO of Toon2Tango, expressed pride in taking on the expanded role to support the brands from development to market. The partnership follows a distribution agreement signed by the two companies in March 2025, when Mediawan Kids & Family added Toon2Tango content to its catalog.

Context

Mediawan Kids & Family operates production labels across several European nations including France, Italy, the UK, the Netherlands, Belgium, and Germany. Entertainment companies often use such cross-company agreements to expand television and film properties into consumer products and build long-term brand value.