Apple to unveil OLED MacBook Pro and other upgrades at October 28 Los Angeles event

Apple will unveil its next‑generation devices at a second product launch in Los Angeles on Wednesday, October 28, starting at 10 a.m. PT (1 p.m. ET). The announcements are expected to be released through press statements, with media‑only hands‑on sessions afterwards. Apple SVP of Marketing Greg Joswiak teased the event on X, writing “Can’t wait to pro and tell next week.” The headline product is rumored to be an OLED‑screen MacBook Pro, the first major display overhaul since the 2021 redesign. The OLED panel should deliver deeper blacks, higher contrast and richer colours than the current mini‑LED screens. Reports also suggest the laptop will add a touchscreen, allowing macOS interaction alongside the traditional keyboard and trackpad, and may replace the notch with a Dynamic Island‑style cutout. A lighter internal layout and a reinforced hinge are said to help steady the screen during touch use. The OLED models are likely to keep the M5 Pro and M5 Max chips rather than the newer M6, and will probably cost more than today’s Pro line. A separate 14‑inch MacBook Pro is expected to ship with the 2‑nm M6 processor, offering better performance while retaining the existing design. The iMac may also receive the M6 chip and new colour choices, but no redesign or OLED screen. The next iPad mini is rumored to get an OLED display, an A20 Pro processor, slimmer bezels, a landscape‑edge front camera, Wi‑Fi 7, and stronger water resistance, though its refresh‑rate is still unconfirmed. Apple has not confirmed any specifications, pricing or availability.

Context

Apple’s October 28 event follows a smart‑home‑focused launch on October 13 that introduced the HomeView hub, an updated Apple TV 4K, Siri Remote and second‑generation HomePod Mini, highlighting the company’s pattern of spacing major hardware announcements across the month.