Meta reports ten million users for AI app Muse with shopping driving high engagement

Meta announced during its third-quarter earnings call on Wednesday that its artificial intelligence app Muse has surpassed ten million users. CEO Mark Zuckerberg shared that roughly 25 percent of people who set up the app now use it daily. Over a quarter of engaged users are using Muse for shopping, showing an average purchase size of over two hundred dollars.

Platform Use and Future Plans

Plaid, a financial technology company that connects payment apps to bank accounts, noted that user activity on Muse is unlike anything they have seen before. Beyond shopping, users rely on the app for personal productivity tasks like managing emails and calendars. Zuckerberg stated that Meta plans to scale the AI agent, increase revenue, and optimize compute costs. The company eventually expects Muse to bring in more revenue per user than its family of apps, which currently sits at several hundred dollars annually. Monetization will come from keeping a percentage of platform commerce and charging power users for advanced models.

Context

Artificial intelligence apps require massive computing power to run smoothly, which makes cost reduction a primary goal for major tech companies. Meta's focus on integrating AI agents into everyday tasks reflects a wider industry push toward practical, productivity-driven software tools.