The Daily Pulse

Automobile

Mahindra leads mid-size SUV sales in September as segment grows across India

Reported by Kunal Bhatia (Senior Writer) · Rushlane ·

Unconfirmed — Reported by one source so far

Reported by one source so far

Worth knowing
Mahindra leads mid-size SUV sales in September as segment grows across IndiaPhoto: Wikimedia Commons

Domestic sales for SUVs measuring between 4.5 and 5 metres reached 45,420 units in September 2026, marking an 8.77 percent increase from 41,759 units during the same month last year. For the July to September quarter, total sales touched 1,29,248 units, which is a 29.14 percent growth compared to 1,00,084 units in the third quarter of 2025.

Top Performers

The combined Scorpio range took the top spot with 17,313 units, making up 38.12 percent of September sales in this category. The XUV7XO came in second with 9,097 units, and the XEV 9S secured third place with 4,636 units. Together, these three Mahindra models accounted for 31,046 units, or roughly 68.35 percent of the month's total volume. Including the XEV 9e, Mahindra reached a total of 33,021 units, giving the company a 72.70 percent share of the listed segment.

Other Models

The Toyota Fortuner placed fourth with 3,185 units, showing a 14.44 percent year-on-year increase even though its numbers dropped 9.10 percent from August. The Tata Safari followed with 2,045 units, posting small gains of 2.25 percent annually and 4.71 percent sequentially. The Kia Sorento reached 1,739 units after its production began on August 20, rising sharply from 365 units in August. The MG Hector and Hector Plus combined for 726 units, while the MG Majestor added 517 units, maintaining a pace of over 500 units per month since its launch.

Context

This sales category covers larger mid-size and full-size utility vehicles that sit above compact models in the Indian automotive market. Growth in this bracket points to a strong consumer preference for bigger family vehicles and new electric or hybrid options from major manufacturers.

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