Shane Gillis and Danny McBride Face Off in New Ad for Kalshi

Shane Gillis and Danny McBride star in a four-minute commercial for prediction market platform Kalshi.

Ad Details

McBride wrote the short film, which features Gillis as a struggling weatherman who fails to get forecasts right. McBride plays a rival meteorologist at a competing network who always gets the weather correct. The commercial also features Roy clad in a red and white robe with a pony, who tells McBride tomorrow will be 68 degrees with clouds and thunderstorms. Gillis then kidnaps Roy to steal his weather prophecies, but discovers Roy just uses Kalshi for his information. An abridged version of the ad will air during Game 1 of the World Series between the Tampa Bay Rays and the Milwaukee Brewers. Randy Krallman directed the commercial.

Statements and Background

McBride stated he made questionable trades on local weather, Costco hot dog prices, and cricket over the past year. Prediction markets like Kalshi let users bet real money on real-world events including sports, politics, and weather. Kalshi previously partnered with Timothée Chalamet this summer. Competitor Polymarket released an ad starring LeBron James, Spike Lee, and Emily Ratajkowski, while Betr featured Jeremy Piven and Adrian Grenier. Keaton Inglis, Kalshi's head of growth, stated that Gillis and McBride wanted to create something original and were given the freedom to bring unforgettable characters to life.

Context

Prediction market platforms have increasingly used high-profile celebrity partnerships and major sports broadcasts to reach broader mainstream audiences. These companies allow everyday users to trade contracts based on the outcomes of future real-world occurrences.