Melania Trump unveils Imperia women's initiative at NYSE

Melania Trump launched her Imperia initiative at the New York Stock Exchange on Wednesday, positioning it as a drive to boost women’s leadership and economic empowerment. In her remarks she said women’s contributions shape the global economy and called for greater inclusion in business and policy. She also highlighted the plight of children separated by war, urging international efforts to reunite families. The event marked the first public unveiling of Imperia, which aims to support female entrepreneurs, mentors and educators worldwide. A new docuseries focusing on Melania Trump’s life and work is slated for release in the fall season, adding a media dimension to the campaign. The announcement was reported on 23 September 2026 at 10:41 PM IST.