Ingram Micro India names Farhana Haque to head platform business for partners and small businesses

Ingram Micro India has named Farhana Haque as its new Country Lead and Executive Director for Platform Business. Based in Mumbai, Haque now reports directly to Flavio Moraes Junior, who serves as Vice President and Chief Country Executive for Ingram Micro India. She also takes a seat on the company's India Executive Leadership Team.

Priorities

In her new role, Haque takes charge of platform operations and customer success. Her main tasks include making the partner journey simpler, increasing the use of the company's Xvantage digital platform, and growing sales in key areas like small and medium-sized businesses. She will also match Ingram Micro's cloud, artificial intelligence, and platform tools with daily operations.

Leadership Views

Farhana Haque stated that her team will work to deepen partner trust and build a high-performing business built around partners. Flavio Moraes Junior praised Haque's background in enterprise transformation, cloud, artificial intelligence, and strategic partnerships. He noted that her experience will help the firm expand its Platform Business and improve the connected experience for partners.

Context

Large technology distributors are increasingly moving toward digital platforms and automated tools to make it easier for business partners and small companies to buy and manage tech services. This shift helps streamline supply chains and speeds up how software and cloud products reach the market.