Ayushmann Khurrana and Sobhita Dhulipala join Titan Skinn as new faces

Actor Ayushmann Khurrana and actor Sobhita Dhulipala are the new brand ambassadors for the fragrance brand Titan Skinn. The brand also launched a new ad campaign titled 'Make Every Moment Special'. This campaign aims to make perfume a part of everyday life instead of saving it only for big events. The ads show both actors in normal daily moments before their stories meet under a night sky full of stars. Perfume becomes a key part of how they get ready. Ayushmann Khurrana shared his thoughts on the new role and said that small choices like perfume help finish a look and show a person's personality without speaking. He added that the campaign's focus on feeling good during simple moments appealed to him. Sobhita Dhulipala called perfume a personal choice and said she is thrilled to join the brand. She noted that a subtle scent can make a person feel their best and change how they see the world around them. Manish Gupta, who is the CEO of Fragrance and Fashion Accessories at Titan, stated that consumer habits have changed because people now use perfumes to change their mood and show who they are. He added that both actors fit this idea well. Sindhu Sharma, the North Creative Director at Enormous, explained that the campaign wants to stop people from saving nice things only for special days and encourage them to put effort into daily life.

Context

Perfume brands often use film actors as brand ambassadors to connect daily products with popular lifestyle choices. Titan Skinn is part of Titan, a large Indian company known mostly for watches and fashion accessories. Campaigns in the perfume industry commonly try to change buyer habits by pushing daily use rather than occasional use.