Actor Vijay Deverakonda's new skincare brand sells out first batch, makes Rs 1.3 crore

Actor Vijay Deverakonda's new skincare brand, UNHYPE, has sold out its entire launch edition in just two weeks and earned Rs 1.3 crore in revenue.

Launch Details

Pre-bookings for the limited launch edition of VD Signature Routines started on September 11. The first shipments are scheduled to begin from September 21. The sold-out batch included 10,000 routines, making a total of 30,000 individual items. These products fall into two categories: Acne Safe and Brightening. Each routine has three basic steps with a face wash, a moisturiser, and a sunscreen.

Reactions

Co-founder Vijay Deverakonda thanked customers for the strong response and trust in the brand. He noted that seeing 10,000 routines sell out so quickly is incredible. He also apologized to buyers who missed out and promised that the brand is working to restock soon. Deverakonda stated that this is only the beginning and promised more products from the brand.

What's Next

UNHYPE will start selling its regular Acne Safe and Brightening Routines on October 3. Unlike the limited launch edition, these regular ranges will be available directly on the brand's website for customers to buy.

Context

Celebrity-backed beauty and skincare brands often use limited launch editions to build early hype and test market demand before rolling out regular inventory. Brands in this sector typically focus on simple, multi-step routines to make daily skincare easier for buyers.