Google Launches Screenless Fitbit Air Tracker in India

Google has officially brought the Fitbit Air fitness tracker to India at a price of ₹13,999, months after its initial debut in the United States. Sales for the pebble-shaped device will begin on October 2 through the Google Store and authorised retail partners across the country.

Device Features

The Fitbit Air features no screen, buttons, or swipe controls, designed instead as a small pebble that clips into an interchangeable wristband. It includes 24/7 heart-rate tracking, heart rhythm monitoring with Afib alerts, blood oxygen saturation, resting heart rate, and heart-rate variability. The tracker also records sleep duration and stages overnight, delivering up to seven days of battery life on a single charge with five minutes of charging providing a full day of power.

Pricing and Competitors

Buyers receive a three-month trial of Google Health Premium with the device to unlock the Google Health Coach experience. The tracker enters a competitive market alongside options like Noise's REP Band priced at ₹9,999 and Amazfit's Helio Strap priced at ₹8,999, while positioning itself as a daytime or nighttime companion for Pixel Watch users.

Context

Screenless fitness trackers remove traditional displays to focus entirely on continuous background health monitoring and long battery life. Companies often bundle app subscriptions with these devices to offer personalized health coaching and deeper data analysis.