Royal Enfield September Sales Rise As Strong 350cc Demand Beats Big Bike Drop

Royal Enfield sold 1,33,958 total motorcycles in September 2026, marking a 7.75 percent increase from 1,24,328 units during the same month last year. Sales also grew 5.91 percent compared to August 2026, when the company sold 1,26,479 vehicles.

Domestic and Export Growth

Domestic sales reached 1,21,326 units last month, which is a 6.83 percent rise over September 2025 and a 6.24 percent increase from August. India made up about 90.57 percent of the total monthly sales. Meanwhile, exports jumped 17.45 percent to 12,632 units compared to the previous year, and grew 2.91 percent month-on-month.

Engine Segment Performance

Motorcycles with engines below 350cc drove the growth, reaching 1,21,495 units and rising 13.04 percent year-on-year. This group includes models like the Classic, Bullet, Hunter, and Meteor, making up roughly 90.70 percent of total monthly sales. In contrast, motorcycles above 350cc dropped 26.04 percent to 12,463 units. This larger engine segment includes the Himalayan, Scram, Guerrilla, 650 Twins, Shotgun, and Super Meteor.

Quarterly and Half-Yearly Numbers

For the July to September quarter, total sales reached 3,78,669 units, up 16.02 percent year-on-year. For the half-year period from April to September 2026, total sales hit 7,09,096 units, showing a 19.80 percent increase from the previous year.

Context

Motorcycle manufacturers in India often see shifting demand between entry-level models and heavier bikes as new competitors enter the market. Royal Enfield faces fresh rivalry as other brands update their mid-size offerings, which makes sales performance in the high-volume 350cc category vital for the company.