Royal Enfield posts strong October sales led by festive demand and higher exports

Royal Enfield sold 1,33,442 motorcycles in October 2026, marking a 6.80% growth compared to 1,24,951 units sold in October 2025. Combined sales across September and October reached 2,67,400 units, which the company noted as its best-ever festive performance. Domestic sales in India grew 4.01% to 1,21,527 units, making up 91.07% of the total monthly volume. Meanwhile, exports jumped 46.97% to reach 11,915 units compared to 8,107 units the previous year.

Sales Breakdown

Sales for motorcycles up to 350cc and electric vehicles rose 5.36% to 1,16,816 units. Models with engines above 350cc saw an 18.11% jump to 16,626 units. Cumulative sales for the April to October period hit 8,42,538 units, showing a 17.53% increase over the previous fiscal year. Managing Director and CEO B. Govindarajan pointed to strong demand for established models like the Classic 350 and newer bikes like the Himalayan 440.

Context

Festive periods in India traditionally see a significant surge in consumer purchases, particularly for automobiles and two-wheelers. Royal Enfield continues to expand its market footprint through new retail locations for its electric brand and upcoming international showcases.