Sebi starts new investor outreach drive to cut down financial scams

New Campaign

Sebi has launched a fresh investor awareness drive named 'Samajh Se Investing Simple' under Project Jagrook. The main aim of this campaign is to make investing easier, encourage smart choices, and stop financial fraud in the market.

Student Focus And Channels

Along with this drive, the market regulator has introduced a new initiative called MUST to build money skills among students. Sebi has also launched an official WhatsApp channel to share awareness tips directly with people.

Context

Financial regulators often run public education campaigns to protect everyday citizens from rising online scams and fake trading platforms. Building basic money skills early helps young people avoid risky financial traps later in life.