Sauce Founder Manu Chandra Predicts Bigger Investor Exits for India’s New‑Age Consumer Brands

Manu Chandra, the founder of the startup Sauce and winner of the ET Startup Awards, said investors in India’s new‑age consumer brands can expect larger exits. He made the remark in the latest ETtech Morning Dispatch newsletter. The comment points to growing confidence among backers of digital‑first consumer companies that their investments will yield higher returns when these firms are sold or go public. Chandra’s view reflects a broader shift as Indian consumers move online, prompting startups to scale quickly and attract deeper funding. Larger exits would also signal that the market is rewarding innovative consumer models with higher valuations.

Context

New‑age consumer brands are typically tech‑enabled companies that sell everyday products through online platforms. Investor exits refer to the sale of a stake or a public listing that lets backers cash out their holdings.