IIM Lucknow and TeamLease Start New Executive Course in Brand Management

The Indian Institute of Management Lucknow has started an 11-month executive programme in brand management with TeamLease EdTech for working professionals. The course runs for 132 learning hours, which includes 114 hours of live online classes and an 18-hour campus stay at IIM Lucknow for three days. Students learn through case studies, business simulations, projects, assignments, live faculty sessions, masterclasses by experts, and peer learning.

Curriculum Details

The course covers consumer insights, brand strategy, integrated communications, digital marketing, e-commerce, performance marketing, and customer lifecycle management. Students also study digital consumer psychology, brand storytelling, social media, influencer branding, quick-commerce strategy, and omnichannel growth. The curriculum includes artificial intelligence-driven marketing, examining how AI helps understand consumers and build engagement. Financial topics like unit economics, profitability, financial planning, valuation, governance, and cross-functional leadership are also part of the studies.

Eligibility and Admission

The programme targets brand and marketing professionals, digital and growth experts, product and business leaders, entrepreneurs, sales professionals, and those wanting marketing leadership roles. Applicants need a graduation degree, diploma, or postgraduate qualification, and selection depends on academic and professional background. Students who meet academic and attendance rules get a certificate of completion from IIM Lucknow, and admissions are open now.

Context

Executive education courses help working professionals update their skills without leaving their current jobs. Partnerships between top business schools and edtech companies are becoming common to deliver online and hybrid learning models across the country.