Actor Ahaan Panday joins luxury watch brand as new Friend of the House

Actor Ahaan Panday is now a Friend of the House for the Swiss luxury watchmaker Jaeger-LeCoultre.

The Collaboration

This partnership starts via the brand interview series named The Hour Before, which looks at the life experiences of creative people. Ahaan stars in an episode shot at the Jaeger-LeCoultre workshop in the Vallée de Joux region of Switzerland. During the video, he tries his hand at putting together a Reverso watch case and talks about his path into movies before his acting debut.

Background And Career

Before taking up acting roles, Ahaan worked behind the scenes to learn different parts of film production. His acting debut in the 2025 movie Saiyaara brought him major fame after it did well at the box office. Jérôme Lambert, the chief executive officer of Jaeger-LeCoultre, praised the actor by stating that Ahaan brings a unique outlook shaped by curiosity and a drive to grow, adding that the brand shares his belief that true skill takes time and hard work to build.

Context

Luxury watch brands often partner with young actors and public figures to connect with newer generations of buyers through digital video series and cultural events. These collaborations rely on drawing creative links between traditional craftsmanship in watchmaking and modern artistic fields like cinema.