Priyanka Chopra’s Instagram Share Boosts ‘English with Dehati Madam’ Followers

Priyanka Chopra’s Instagram share of a farm video featuring Yashoda Lodhi caused a sharp rise in the creator’s online audience. Yashoda Lodhi, a Uttar Pradesh based teacher who runs the 'English with Dehati Madam' channel, now boasts more than 583,000 followers on Instagram and over 400,000 subscribers on YouTube. The boost followed Chopra’s story time post that highlighted Lodhi’s simple English lessons filmed on her farm. The creator’s work has also drawn attention from Bollywood actors Mrunal Thakur, Abhay Deol and R Madhavan, who each posted supportive comments.

Context

Social media endorsements by high profile celebrities often translate into rapid follower growth for niche creators, especially when the content aligns with popular self improvement trends.