Cundill’s Value‑Investing Playbook Calls for Undervalued Picks and Patience

Peter Cundill’s value‑investing philosophy urges investors to buy stocks that are priced below intrinsic value and to keep a margin of safety. He recommended thorough research and patience as the twin pillars of successful investing. The approach calls for a close look at business fundamentals and the setting of clear investment criteria before any purchase. Cundill also advised keeping an investment journal to record decisions and to revisit those decisions whenever new facts emerge. The overall lesson targets investors who aim for long‑term wealth creation. The article was published on 10 Oct 2026 at 01:30 AM IST in the Economic Times‑Markets section. ETMarkets, the portal hosting the piece, now offers a Telegram channel for instant market alerts and shares stock tips, Budget 2025 analysis and expert advice. Readers can subscribe to ET Prime for full ePaper access and daily Sensex updates. Current top‑trending stocks listed are SBI, Axis Bank, HDFC Bank, Infosys, Wipro and NTPC. The page also highlights other headlines such as the impact of a 13‑times jump in cash transfers to women, the NBFC saga tracing back to a 2006 line, Q2 turbulence in airlines, Britannia’s bet beyond biscuits, a global bond rout, and uncertainty in Q2 earnings season. Additional notes mention a 15‑day free ET Prime trial expiring in 00:05:00, monthly pricing at ₹49, and options for one‑ or two‑year memberships with expert support. Other brief headlines reference US visa policy on H‑1B, Adani’s US indictment, acquisition sprees by Reliance and L&T, China’s dollar‑bond sale in Saudi Arabia, Huawei’s new OS, and the debate over a falling rupee.

Context

Value investing, as taught by Cundill, relies on buying cheap shares of solid companies and holding them until the market recognises their true worth, a strategy that has historically outperformed short‑term trading.