Actor Kriti Sanon moves Delhi High Court over AI misuse and identity theft

Bollywood actor Kriti Sanon has filed a case in the Delhi High Court to safeguard her personality and publicity rights. Her legal request aims to stop the unauthorized use of her name, photo, facial features, and overall identity. The petition also targets the creation of artificial intelligence-generated material and fake digital copies of her. Justice Purushaindra Kumar Kaurav, sitting as a single-judge Bench, heard the initial arguments. The court directed the actor's legal team to submit past court rulings, academic studies, and related documents addressing the legal issues around personality rights. The bench stated it will issue a detailed order after reviewing the submitted papers. The next court date is set for October 29.

Context

Legal battles over identity protection have grown common as digital tools make it easy to copy public figures. Courts frequently handle disputes involving deepfakes, unauthorized ads, and AI-made media that mimic famous people. These rights generally prevent businesses or individuals from using a star's fame and likeness for profit without their permission.