Auckland ad agency apologizes after billboard blunder spoils rail announcement

An advertising agency has issued a groveling apology after a six-hour billboard blunder spoiled a major City Rail Link announcement in Auckland. The mistake triggered a frantic scramble to fix the error before the public rollout. Details of how the mix-up occurred emerged as media outlets reported on the ad agency reaching out to express regret over ruining what was supposed to be a special moment for the rail project. The incident came to light alongside news that the City Rail Link has successfully boosted Auckland rail patronage to a seven-year high. Transport observers also put the new rail system to the test by racing across the city against cars, buses, and bikes on the very first weekday morning commute.