Billie Eilish and Finneas launch their first jewelry line with John Hardy

Grammy-winning siblings Billie Eilish and Finneas are stepping into the jewelry business through a new co-designed collection with luxury brand John Hardy. The collaboration launches on Wednesday, October 21, and features two distinct lines named Wildflower and Screwball.

Design Lines

The Wildflower line draws inspiration from Eilish's hit song and features delicate diamond accents. Pieces include floral stud earrings at 195 dollars, a set of three stacking rings at 550 dollars, a pendant necklace priced at 695 dollars featuring a 0.1-carat lab-grown diamond, a station bracelet at 325 dollars, and dangling chain earrings costing 395 dollars. In contrast, the Screwball line offers an industrial look with chunky sterling silver links. This second line includes necklaces ranging from 1,150 dollars up to 2,400 dollars, matching bracelets priced between 695 and 1,250 dollars, and an open ring for 295 dollars. Overall prices across the entire collection range from 195 to 2,400 dollars.

Creation Process

Last year, John Hardy named the siblings as its first celebrity ambassadors. For this new project, Eilish and Finneas worked directly with the brand design teams in New York and Bali alongside creative chairman Reed Krakoff. They helped shape the proportions, silhouettes, materials, and finishes of the items. Both artists maintained their focus on sustainability by crafting every piece from more than 99 percent reclaimed sterling silver alongside lab-grown diamonds. Trey Laird directed the accompanying campaign, which was filmed using grainy Super 8 cameras.

Context

Collaborations between luxury fashion houses and prominent musicians have become increasingly common as brands look to connect with younger consumers through artist-led design. Reclaimed metals and lab-grown stones are also seeing wider adoption across the jewelry industry as brands respond to growing consumer demand for sustainable practices.