Mid-Size SUV Sales Surge in First Half of FY2027 as Hyundai, Maruti, and Kia Battle for Top Spot

The 4.2-meter to 4.5-meter SUV segment registered strong growth during the first half of fiscal year 2027, with total sales reaching 4,71,951 units compared to 3,10,090 units in the corresponding period of H1 FY2026. This increase of 1,61,861 units was supported by expanding model lineups and higher volumes for several established offerings.

Market Leaders

Hyundai Creta remained the bestselling individual model despite recording 89,727 units, down 9.68 percent from 99,345 units a year earlier. Maruti Victoris secured the second position with 72,012 units compared to 4,282 units previously, while Kia Seltos followed closely with 67,667 units, nearly doubling its sales from 33,955 units. Together, the top three entries contributed 48.61 percent of total sales. Toyota Hyryder ranked fourth with 49,419 units, and Maruti Grand Vitara followed with 45,176 units.

Manufacturer Standings

At the original equipment manufacturer level, Maruti Suzuki led the segment with 127,239 total units, up 208.27 percent year-over-year, securing a 26.96 percent share through its Victoris, Grand Vitara, and eVitara models. Hyundai followed with 89,727 units, while Kia nearly doubled its volumes, and Toyota and Tata recorded 50,744 units and 50,515 units respectively.

Context

Mid-size SUV segments in India are fiercely competitive arenas where frequent model refreshes and new powertrain options heavily influence buyer choices. Sales figures in this category reflect broader consumer shifts toward utility vehicles and electric or hybrid variants.