Anushka Sen named brand ambassador for streetwear label Bonkers Corner

Anushka Sen has been appointed brand ambassador of fashion label Bonkers Corner. The actress, popular on television and digital platforms, has also gained a following for her contemporary fashion sense. Bonkers Corner sells streetwear and casual apparel that targets younger consumers, and the brand says the partnership will highlight its push for brand authenticity. The new campaign spotlights the problem of counterfeit products and features retired Major Rishabh Singh Sambyal and entrepreneur Namita Thapar alongside Sen. Their combined profiles aim to underline the need to protect genuine brands and their identity. The label’s collections focus on everyday silhouettes drawn from current trends. For Sen, the role adds a fashion and lifestyle dimension to her career beyond acting. The announcement did not reveal the rollout plan or specific steps the campaign will take against counterfeits.

Context

Fashion brands often use celebrity ambassadors to reach youth markets, and counterfeit clothing is a widespread issue that can dilute brand value.