Urvashi Rautela seeks ₹7,000 crore from LA AI firm over unauthorised use of her likeness

Urvashi Rautela's team has filed a legal claim of roughly ₹7,000 crore against a Los Angeles‑based artificial‑intelligence firm for using her name, photos and videos without permission. The team announced on Instagram that it is seeking appropriate legal remedies and warned the company to keep her identity out of its business unless it obtains consent. The post was shared by the handle @teamurvashirautelaofficial. In a separate Instagram reply, Sheeraz Hasan, founder and CEO of Bollywood.AI and Hollywood.AI, dismissed the claim as “ridiculous” and said the lawsuit stems from a viral interview they conducted with Rautela. Hasan’s company had asked Rautela for her view on AI in Bollywood; she replied that she loves Bollywood but thinks AI is affecting it. Hasan later said the company did not put those words in her mouth and urged her to learn more about AI and the future of the entertainment industry. He described Bollywood.AI and Hollywood.AI as the next wave of entertainment, citing AI‑generated movies, multilingual digital stars and round‑the‑clock production as inevitable. Rautela began her career as a model, debuted in the 2013 film “Singh Saab The Great,” and later appeared in Telugu movies and special dance numbers such as “Boss Party” from “Waltair Veerayya.” The dispute highlights the growing clash between traditional celebrities and AI firms seeking to monetize synthetic versions of their likenesses. ## Context