E‑commerce firms expand supply chains ahead of festive sales

E‑commerce giants are expanding their supply‑chain networks ahead of the upcoming festive shopping season, the ETtech Morning Dispatch reported. The move aims to handle the expected surge in online orders during festivals such as Diwali and Navratri. Companies are adding new warehouse space, increasing inventory levels, and partnering with logistics providers to speed up delivery. Industry analysts note that better supply‑chain readiness can reduce stock‑outs and improve customer satisfaction during peak periods. The strategy reflects a broader trend of online retailers bolstering back‑end operations to capture higher market share during high‑spending holidays. The dispatch, updated on Sep 30, 2026 at 08:02 AM IST, highlighted this supply‑chain focus as a key theme for the week. The newsletter is part of the Economic Times' daily tech brief that reaches subscribers' inboxes each morning.

Context

Festive periods in India traditionally drive a sharp rise in e‑commerce sales, prompting retailers to prepare months in advance. Strengthening supply chains helps merchants meet the higher demand without delays.