Flipkart and Amazon tie up with banks for extra 10% festive checkout discounts

Flipkart’s Big Billion Days 2026 will give Axis Bank and ICICI Bank card users an instant 10% off at checkout. The sale opens for early shoppers on October 8 and the main event runs from October 9. Amazon’s Great Indian Festival 2026 starts on October 8 and offers a similar 10% reduction for purchases made with State Bank of India credit or debit cards and qualifying EMI plans. Both platforms cap the discount and set a minimum spend, so a ₹50,000 order could save up to ₹5,000 if the card and amount meet the terms. Axis Bank deepens its link to Flipkart through the co‑branded Flipkart Axis Bank Credit Card, which also feeds into the marketplace’s rewards system. Amazon’s partnership with ICICI Bank continues to provide cashback – Prime members earn 5% back, non‑Prime members 3%, plus a welcome reward of up to ₹2,500 and no annual fee. The banks see these festivals as chances to boost card usage and attract new users, while shoppers must check card type, transaction limits and whether the offer stacks with other promos before buying. ## Context These discount schemes illustrate how e‑commerce sites are moving beyond price cuts, using bank‑backed offers to make final prices more appealing and to drive credit‑card adoption during India’s peak buying season.